**“** [**The playbook the CS industry has been waiting for**](https://www.amazon.com/gp/customer-reviews/R1QXBY32HU3K9W/ref=cm_cr_getr_d_rvw_ttl?ie=UTF8) **”.** This is one of the more than 100 global reviews that were written about my book, [_The Strategic Customer Success Manager: A Blueprint for Elevating Your Impact and Advancing Your Career_](https://mybook.to/strategicCSM) _._ From these reviews and the countless messages, likes, posts, and other feedback, it seems that the book couldn’t have come at a better time.

### Why did I write The Strategic Customer Success Manager and why now?

I could simply write [blog posts](https://www.strategiccustomersuccess.com/writing) or create an ebook and distribute it for free, but I decided to [publish a formal book](https://mybook.to/strategicCSM) and go through a torturous process of writing, rewriting, editing, and more editing. The reason is fairly simple as it’s core to my purpose of wanting to help others. [This book](https://a.co/d/c5sczqu) is my way of sharing some of my life lessons with others, aiming to elevate the customer success industry.

I’ve gained so much from other books I’ve read over the years, and I attribute a lot of my own success to those wonderful people who put pen to paper. The best books distill years of someone’s experience into a readable format that anyone can absorb. I’ve learned a great deal over my 20+ years in customer success, and I wanted to organize my insights into a book format. I also share many stories I’ve accumulated over the years, having had the pleasure of working with such amazing leaders, colleagues, and customers.

Unlocking Customer Success: Motivation Behind the Book #shorts - YouTube

[Unlocking Customer Success: Motivation Behind the Book #shorts](https://www.youtube.com/watch?v=zdg9wlCuKfo)

I also recognized that most CS books available were geared towards the customer success leader. Customer success needed a more practical guide for CSMs to help transform their roles in the post-COVID world, where their roles are threatened by AI, higher interest rates, smaller budgets, and an anti-CS backlash.

The goal of this book is to uplift the CSM role and to provide another voice that others can build upon.

### Why did I choose the red cover for The Strategic Customer Success Manager?

When I started writing [_The Strategic Customer Success Manager_](https://booklinker.com/links/books), I knew the cover couldn’t just look good — it needed to say something. The color choice wasn’t just any color; it was a signal. A signal that customer success, as we know it, is in trouble — and it’s time for a strategic shift.

Red signals urgency and transformation in the customer success industry. It symbolizes the passion that I have for it and the desire to help improve it.

The reaction from the customer success community to the book has been electric. I couldn’t be happier with the positive response it’s received.

If you are in a customer-facing role, I would encourage you to grab a copy or at least have a [look at the sample provided on Amazon](https://www.amazon.com/Strategic-Customer-Success-Manager-Blueprint-ebook/dp/B0FG832M6X/ref=cm_cr_arp_d_product_top?ie=UTF8&asin=B0FG832M6X&revisionId=f08155c0&format=3&depth=1) to get a feel for the book. I promise that you won’t be disappointed.

👉 [Purchase The Strategic Customer Success Manager on Amazon](https://mybook.to/strategicCSM).

Here are a few of the more than 100 global Amazon reviews:

## In The Strategic Customer Success Manager, you will learn:

- How to quickly build trust with customers
- Proven techniques for mastering strategic conversations
- Strategies for aligning with cross-functional teams
- A proven methodology for conducting impactful kickoffs, QBRs, and renewal and expansion conversations
- Practical strategies for identifying and handling at-risk accounts and preventing churn